GranQuartz is largest distributor of stone fabrication tools, equipment and supplies in the U.S. . While they were the largest distributor, their eCommerce website wasn’t outperforming key competitors, which led them to us.
Our strategic partnership involved the implementation of our Compound Organic Growth System to optimize their Magento e-commerce store. This led to record-breaking growth year-over-year that continues into 2025. They have become the industry leader in organic visibility for numerous product categories.
VIEW STRATEGY & RESULTS BELOW
Scope
- Deep Technical & Content Audits
- Magento E-Commerce Optimizations
- Technical Optimizations
- Content Strategy
- Competitive Research
- Industry Insights
WINS
- Top 3 Rankings More Than Doubled
- Potential Organic Traffic More Than Doubled
- Became Industry Leader for Many Product Categories
Phase 1
Deep Technical and Content Audits
The first phase of our Compound Organic Growth System is to conduct a deep audit to uncover issues and opportunities in both the technical and content aspects of the website. After the initial audit, we prioritized & categorized tasks by factoring in what we like to call the ROE (Return on Effort). We consider the amount of effort for each task and calculate it against the impact it may have on the site. High-impact, low-effort tasks are typically prioritized first to generate quick wins and provide traction for growth.
Phase 2
Identify Strategic Opportunities Through Consumer & Industry Research
Using numerous data sources, we identified major optimization opportunities in specific product categories that were then strategically implemented in a phased approach. This led to record growth in rankings, impressions, and traffic for specific product categories.
Phase 3
Analyze Results & Optimize Consistently
The third phase begins the long game of analyzing results & continuing to monitor competitors as well as industry and economic data. Every single month we look for new opportunities to build upon the growth of the previous month. This consistent focus led to record-breaking growth for GranQuartz.com.
- More than doubled organic rankings in the top 3 search results.
- More than doubled the potential organic traffic.
- Became the organic leader in the industry for multiple product categories.
*source: ahrefs
240
%
GROWTH IN NON-BRAND ORGANIC RANKINGS IN TOP 3 RESULTS
#
1
INDUSTRY LEADER FOR NUMEROUS PHRASES
242
%
GROWTH IN POTENTIAL ORGANIC TRAFFIC
“I’ve really enjoyed working with Shane and appreciate his collaboration the past few years!”
Austin MessermanGranQuartz - Marketing Director
